Pedro Troccoli

VTurb

Video platform for digital marketers. Joined as an early engineer and helped scale through 30x ARR growth.

• Helped expand the platform from a Brazil-only product to the US and European markets, preparing it for international users, localization, the added traffic and international billing with Stripe.
• Designing and building a new public API, following industry best practices for API design.
• Operating distributed services on AWS (EKS, SQS, Lambda), including containerized workloads, asynchronous processing and production troubleshooting for a platform serving 10M+ viewer sessions a day.
• Built an LLM-powered video classification pipeline with automated evals, human-in-the-loop review and cost monitoring.
• Core maintainer of the main web application, used daily by more than 10,000 businesses.
• Designed and delivered an online course platform end to end, replacing an internal tool.
• Improved the platform's security posture in preparation for external security scans, adding two-factor authentication, stricter session management and tenant isolation checks.
• Integrated Meta Ads, Google and 20+ payment platforms, connecting ad spend to revenue in the product's analytics.

Puravida

Health food brand acquired by Nestlé in 2022.

• Built Puravida PRIME, the company's subscription streaming platform for health and wellness content, on web and mobile, including video lessons, podcasts, e-books and articles.
• Helped cut infrastructure costs by 60% across Azure and AWS services.
• Built the Puravida blog, one of the brand's main content and organic traffic channels.
• Developed the internal CMS used by the content team to publish on both platforms.
• Created a shared design system in React and TypeScript, used across the company's products.
• Worked in an agile team with product, design and marketing, using React, Next.js, TypeScript, Azure and AWS.

Smiles

GOL's loyalty program, 16M+ members.

• Helped build Smiles Cars, the car rental product that lets members book with Localiza and other partners in Brazil and abroad, paying with cash or miles.
• Helped build Smiles Câmbio, the currency exchange product launched in 2021, where members earn miles when buying foreign currency or sending international transfers.
• Worked on Smiles' main platform in Argentina, supporting the program's operation outside Brazil.
• Developed internal CMS tools used by business teams to manage content and campaigns.
• Integrated partner company APIs into the platform, powering new ways for members to earn and redeem miles.
• Worked on a micro-frontend architecture with Angular and React, backed by Node.js and AWS Lambda.

Web products for companies across finance, health and marketing.

• Delivered web platforms for clients such as Sicoob, one of Brazil's largest credit union systems, and Emergizen.
• Built customer portals with user accounts, internal tools and content management systems for client teams.
• Developed admin dashboards for tracking business metrics.
• Integrated payment checkouts into client products, handling the full purchase flow.
• Connected third-party services and APIs to client systems to support their day-to-day operations.
• Worked with React, Vue, TypeScript, JavaScript and PHP.

Tools and services for digital advertisers.

• Maintained two production platforms: an internal tool for the operations team and the customer-facing platform.
• Built new features and fixed issues across React, PHP and plain HTML, CSS and JavaScript pages.

Web development agency.

• Ran a web development agency with a partner, handling client relationships, project scoping and delivery.
• Built sales pages, landing pages and institutional websites for clients across several industries.
• Developed front ends in React and Vue, plus PHP back ends for content and forms.